Proper Footie was a fan-first football content platform offering in-depth coverage across English football, from the Premier League to the National League. The project featured timely news, opinion pieces, and match analysis, spotlighting underrepresented clubs and moments often missed by mainstream outlets. Designed with SEO optimization and mobile-first usability in mind, Proper Footie was supported by a team of freelance writers and content contributors passionate about the game.

As part of its commitment to the football community, Proper Footie was also a proud sponsor of Gillingham Football Club, supporting the team both on and off the pitch. While no longer active, ProperFootie remains a testament to grassroots digital sports journalism with a loyal readership built through authentic, insightful storytelling.